Sarah Goates, SG Styling. Fashion Editor sits on a light sofa in a white sleeveless outfit and yellow heels, working on her laptop. A decorative knotted pillow, plant, and stack of books add charm to the scene with beige curtains and soft lighting.
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Sarah Goates

Hi my name is Sarah and I’m a professional personal stylist, qualifying from the London College of Style. I’ve always loved all aspects of fashion, especially helping other people fully express themselves with the clothes they wear. The services I offer are personal Shopping, wardrobe edits, colour & body shape consultation, virtual styling, corporate styling events and style parties. Further details available upon request. Being a personal stylist has brought me such joy in helping women beautifully and accurately express themselves. I believe in a natural approach that encourages each of my clients to explore their true style personality, resulting in a confident and powerful woman.
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A woman wearing a fitted, sparkling gold sequin jumpsuit with thin straps and a matching sequin belt. Perfect for Christmas styling, she has slicked-back dark hair, round gold earrings, and poses confidently against a plain light grey background.
FashionFashion and Beauty

Shimmer & Sleigh: Christmas Styling with Satin and Sequins

Sarah Goates Dec 15, 2025 4 min read

How to Wear It Christmas Styling with Satin and Sequins Shimmer & Sleigh As the holiday season arrives in a…

a person with dark hair pulled back, wearing a brown suede autumn coat and gold hoop earrings, stands against a light beige, textured stone wall, looking confidently at the camera with a neutral expression.
FashionFashion and Beauty

The Funnel Neck Coat Reigns This Autumn

Sarah Goates Nov 21, 2025
A woman with long blond hair wears a dark purple oversized coat over a red sweater—an eye-catching combo inspired by Autumn 2025 fall trends. She holds a dark brown bag with a knotted design, standing against a plain white background, gazing neutrally.
FashionFashion and Beauty

Autumn 2025: The Colours We’re Falling For

Sarah Goates Oct 14, 2025
A young woman with long hair, wearing a white and striped blazer and skirt, stands in a clothing store holding up two light-colored dresses, appearing to compare them. Racks of various dresses and a mannequin are visible in the background.
FashionFashion and Beauty
Smart Shopping: How to Navigate Fashion…

Sales season: that time of year when our inboxes are flooded, shopping carts fill up in minutes, and…

BySarah GoatesJul 5, 20253 min read
A woman with long braided hair stands outdoors in front of palm trees. She is wearing a colorful, abstract-patterned dress with a deep V-neck and gold hoop earrings. The lighting suggests it is either sunrise or sunset, with a clear sky in the background.
FashionFashion and Beauty
The Hottest Summer 2025 Trends

Your ultimate guide to what’s turning up the heat this season Lifestyle Trends August 2025 Summer 2025 is…

BySarah GoatesJun 19, 20253 min read
A woman with curly hair stands in a sandy desert, facing away. She wears a sleeveless, low-back brown dress and a long, delicate chain necklace draped down her back. The sky is clear and blue, and sand dunes stretch out behind her.
FashionFashion and Beauty
It’s All in the Details: The…

In fashion, the big picture often grabs the spotlight—runway silhouettes, trending colours, bold statements. But for those who…

BySarah GoatesJun 8, 20253 min read
A woman with short, slicked-back hair wears a sheer, white, high-neck, sleeveless blouse. She stands against a plain white background, looking calmly at the camera, with soft natural makeup and a minimalist, modern style.
FashionFashion and Beauty
Fabric Forward: The Textiles Defining Style…

As a personal stylist, I always say this: fashion isn’t just about colour or cut — it’s about…

BySarah GoatesMay 17, 20252 min read
A chic woman with long, straight dark hair wears white sunglasses and a butter yellow spaghetti-strap dress by Riverisland. She looks down and slightly to the side, her hair partially covering her face against a plain white background.
Fashion and Beauty
Butter Yellow: The SS25 Shade That’s…

There’s a new neutral in town, and it’s anything but boring. Butter Yellow, with its understated warmth and…

BySarah GoatesMay 9, 20252 min read
A woman with dark hair pulled back smiles at the camera She wears a fitted black top and stands against a plain white brick wall backdrop The lighting is bright and even highlighting her cheerful expressionperfectly capturing the positive energy she brings to every yoga routine
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 Alice Nicholls: Combining a talent…
Sep 14, 20269 min read
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Sep 12, 20268 min read
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Sep 10, 20264 min read
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Sep 10, 20268 min read
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