If I stripped away your logo, your colours, your fonts, and your carefully curated visuals – would your audience still recognise you from your words alone? Or could they belong to anyone?
Most business owners obsess over their visual branding, spending huge amounts of money on their logos, colour palettes and imagery.
But it’s your words that build connection, authority and trust whether they are written or spoken. This is what we call brand voice or verbal identity.
If your voice sounds like everyone else’s, your message blends into a sea of sameness. No matter how good your offer is, how passionate you are, or how helpful your content might be, people won’t pause. They won’t connect.
Because nothing about it tells them: this is for me.
Verbal identity is the most underused, misunderstood, and underestimated brand asset. In a noisy online world, it’s not enough to look the part – you have to sound unmistakably like you.
In this article, I’ll show you how your verbal identity can help you become instantly recognisable, build deeper trust, and stand out in a noisy online space without shouting.
What verbal identity really is
Verbal identity isn’t just your tone of voice. Tone can shift depending on the campaign, the context, or the audience and it should. You might sound bold and punchy in a launch, calm and reassuring in onboarding, or conversational and playful in a weekly email.
But your verbal identity is bigger than tone. It’s the foundation beneath every word you put into the world. It’s who you are when you speak, what you stand for, and how you choose to express it. It’s the rhythm of your sentences, the kind of language you use, the references you drop, and crucially, your point of view on the world and your industry.
It’s what makes someone say: “I knew this was you before I saw your name.”
Your voice carries your brand authority, your values, your personality, and your positioning, especially in the places where visuals don’t reach. Think: the DMs, the comments, the captions, the emails, the conversations. Your voice becomes your presence and your power when you’re not in the room.
And when your verbal identity is clear, consistent, and rooted in truth?
You become unmistakable.
Why verbal brand identity is your most underused asset
Just this week, Facebook sent me two notifications:
- “We’ve increased your distribution because you consistently post high-quality content.”
- “Your text-only posts get 12% more views than your image posts.”
That wasn’t a fluke. That was verbal identity in action.
Rooted in Brand Authority. Clear, confident, unmistakably mine.
Because when your words carry weight, when they reflect your values, your perspective, and your positioning – people respond and the platforms notice. Algorithms move.
In fact, just a few weeks ago, a woman messaged me out of the blue:
“This is exactly what I need. How much does it cost?”
No long funnel. No pitch. No follow-up sequence.
She already knew what she wanted and who she wanted it from.
That’s the power of aligned messaging.
The right words attract the right people without you having to chase them.
When your voice is rooted in clarity and authority, it acts like a signal flare. Your people recognise you long before a sales page or call is even needed. They’re not just interested. They’re already invested.
Three ways to make your voice unmistakably yours
1. Pick your hill and stand on it like you mean it
This isn’t about shouting louder. It’s about standing stronger.
The clearest voices in any industry aren’t the noisiest, they’re the most grounded.
“This is what I believe. This is why it matters. This is why I’m here.”
Clients don’t follow generic. They follow conviction.
For example: I passionately believe that success isn’t about volume its about depth. Its about the strength of your voice not how many times you speak. Brand authority is built on clarity. Its about deep-connection, human to human marketing.
2. Say the thing your soul clients are thinking but no one else will say
This is where your authority kicks in.
Have the guts to name the thing you disagree with in your industry – the outdated methods, the weak or inaccurate advice, the performative noise.
Because when you do? Your soul clients will breathe a sigh of relief and think, “Finally. Someone who gets it.”
For me I reject the idea that success in online business is just a numbers game. That the size of your email list, the volume of your posts, or how loudly you shout determines your impact. That only the loudest, most extroverted voices get heard. In short I reject performative marketing.
3. Be clear on what you want to be remembered for
You don’t need big drama or “rags to riches” stories. You need truth and the courage to let your core values show. What do you care about deeply, obsessively, unapologetically? What’s the one thing that you want people to associate you with when your name is spoken?
Talk about that. Often.
For me when my name is spoken I want people to say – that’s woman who makes your words work.
Your people will recognise themselves in your words.
A strong verbal identity gives you consistency which breeds familiarity, a strong emotional connection and it positions you as the expert before people even speak to you. It’s how you become known for what you do, its how you get referenced in rooms you are not even in and it’s how you cut through the online noise without having to shout the loudest and without having to be everywhere.
Are your words doing the heavy lifting?
So, I invite you to look at your last 4 posts. Strip away anything visual -no logos, no colours, no pretty graphics and then ask yourself:
Are these words recognisably yours? Could they only belong to you? Or could they just as easily be copied, pasted, and posted by someone else in your industry?
If it’s the latter, that’s not a flaw in your writing. It’s a missing piece in your verbal identity and it’s costing you more than you think.
Because people don’t buy logos. They don’t buy palettes. They don’t buy from brands that blend in.
People buy from voices that feel real, clear, consistent and human. They buy from brands that know what they stand for and say it unapologetically.
They buy from words that sound like you because they trust the person behind them.
If you want to be recognised, remembered, recommended and referred to even in rooms you’re not in, your voice has to go beyond “professional” or “nice.”
It has to be undeniably yours.
So don’t just look the part. Sound like the expert you are.
Your visuals might get attention. But it’s your voice that people remember and repeat.
This is what makes your marketing easier. I no longer spend hours batch creating and pre-scheduling posts and emails. I write in flow, in the energy of that day because I can do it quickly and consistently now I understand my verbal identity.
And it’s what makes your words become your silent sales partner. Doing the heavy lifting for you. Attracting right-fit clients who are ready to move with you.
When your voice is rooted in who you are, it works for you even when you’re not online. It cuts through the noise, builds connection, and quietly calls in the people you’re here to serve.
So if you want your brand to be remembered, repeated, and referred, start with your words.
Because that’s what makes you unmistakable.
About the Author
Bryony Jackson is a force of nature in the world of unmistakable visibility and iconic brand presence. Known as The Architect of Unshakable Authority, she helps business owners who are ready for more, strip away the noise, step into undeniable presence, and create a brand-voice that captivates without performance or pretence. She makes you unmistakably point-at-able online, not by being louder but by being unforgettable.
Want to sound unmistakably like you online?
Join Bryony’s email list https://learning.bryonymakesmarketingeasy.com/email-list
And connect with her here: Bryony Jackson | LinkedIn or Facebook
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